Primrose Hill, London, NW1
Fitzroy Luxury Residential Apartment
Location:Primrose Hill, London, NW1
Project Type:Residential
Services:Spatial Design, Interior Design, Procurement, Project Management

 Black and Milk was appointed by a modern family with two young children to create an interior design scheme for their new house in Primrose Hill. The Victorian semi-detached property was recently fully refurbished by a property developer, but the interior was unwelcoming and plain. Black and Milk was assigned to develop and install a tailored cosy design scheme to the existing interior. With a keen eye for perfection and detail, the client intrusted the team with specific requirements that needed to be implemented. As the couple are both working professionals, the timeline of the project was to be kept tight and completed before Christmas. A creative challenge was brought to light by the client during the briefing stage as there where many furniture items that would need to be cunningly implemented into the scheme. One of the items was a traditional Chinese rug, set within the living room. It was one of the client’s favourite vintage purchases that they would like to incorporate into the interior design scheme. Black and Milk took this as a creative challenge and the elaborate Chinese rug set the town for the choices of fabrics picked within the living room scheme and birthed the design choices and selections of vintage pieces.

Whilst the interior was developed by the architect with a modern frame, the interior design scheme is transitional in style with a contemporary base layered with mid-century inspired curves and warm finishes, juxtaposed with a vintage collection, instilling within the interior both character and the client’s personality. A key focus on the spatial design was taken into consideration within the living room. The space was split into two areas but also allowed for the furniture to serve as conversation pits. Whilst the bench creates a soft divide between the seating areas, it also anchors the room and acts as a multifunctional piece that allows for conversations to take place on either side.Other notable areas which accommodated the clients existing furniture pieces was the master bedroom. The client wanted to incorporate their king size bed along with bedside tables and their armchair. The master bedrooms aesthetic is elegant and traditional with American influences and British accents. The neutral tonality of the canvas and cosy luxury fabric choices provides a relaxed environment. Moving further into the home, the guest powder rooms where re-furbished to provide a punch of glamour and colour to warm up the coldness of the existing concrete floor.

In Pursuit of magic

To learn more about how we can bring your vision to life and your project journey with Black and Milk, please feel free to get in touch

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